Marketing Research & Development

I've never posted on social media besides my personal Instagram account. This portfolio project presents a super unique opportunity for me to learn a bit more about marketing and how planning for content can help develop a brand. 

What makes a brand?:

At the beginning of the school year, we learned a lot about the different components of brand development. To refresh my memory, I revisited our Brand Identity project. I used Canva to create a brand prism for the social media of my upcoming short film:

As you can see, the strategy I believe will work best is to make the social media page very personable. A big worry of mine was that I may unintentionally give away too much of the plot of my comedy, but with this method, that won't happen. Instead, I'll be able to gain community support and hopefully generate buzz around my upcoming short film. 

Platform:

Instagram is gonna be the best platform for promoting my comedy short film because it combines video, images, and interactive features in a way that maximizes audience engagement. That way, I can focus on developing the personable aspect of my marketing. With Reels, Stories, and carousel posts, I can showcase all different kinds of content while keeping it dynamic and discoverable. Instagram’s algorithm also favors video content, making it easier to reach new viewers organically, and its interactive tools—polls, Q&As, and comments—allow for direct audience connection, which is perfect for the vibe I want. Overall, the platform’s mix of casual and polished content aligns perfectly with a personable, behind-the-scenes  storytelling approach. Without further ado, here's my tag

@dumpyourbf.shortfilm

DONT FORGET TO FOLLOW AND SMASH THAT LIKE BUTTON!!!!!!

Content Idea & Pacing:

Here are the main categories of the type of posts I'll be making on Instagram and how often they'd appear each week.

1) Behind the scenes/Process (1x per week)

• BTS Clips: Raw footage, bloopers, or funny mishaps while filming
• Meet the Director: This is a Short, casual video introducing myself and my project
• Meet the actors (introduce Mia and Liam's characters)
• (TBD) DIY Filmmaking Hacks: Quick tips on low-budget effects, lighting, or editing hacks
• Before & After Edits: Show an unedited vs. final clip of a scene (once I start editing lol)

2) Comedy Clips & Teasers (1x per week)

• Short Film Snippets: Tease the funniest or most dramatic moments.
• Alternate Takes: Show different versions of the same scene.
• Character POVs: Edit a scene from the perspective of different characters (IF PROJECT TIMELINE PERMITS LOL)
• "Expectation vs. Reality" Skits: Compare how a scene was planned vs. how it turned out

3) Personal & Interactive (1x per week)

• Polls & Audience Input: Let followers vote on props, music, or lines for future shorts
• Q&A Session: Answer audience questions about the project
• "First vs. Final Draft" Post: Show how a script changed from idea to final film (more of an end-of-project kind of post)
• Relatable Creator Struggles: Share funny moments about the chaos of student-filmmaking

With this in mind, I'm on track to start posting this week! And filming once I get back from states lol .. my next post will go into that real quick...

Bye for now!