(This is a post I am behind on, but better late than never, right?)
One of the components for the A-level portfolio project is the print component. For my selected option, short film, this is a postcard meant to market the film's screening at a film festival. I haven't been too stressed about this component since I was thinking of it as a thumbnail/sneak peek of my short film, just with information on where to catch the screening. I knew all this would come after filming, and now that I have the bulk of it done, I can start this aspect of the project!
In class we went over some important features that MUST be included on the postcard. They seemed pretty self-explanatory to me, but I'll list them here anyway:
- title
- key art
- director's name (ONLY CREDIT ON THE CARD! This is meant to be minimal & not overcrowded)
- date & time of screening
- locatoion
- social media information
After some serious digging on Google and through old blogs, here's a sample project I viewed:
Cutting Room Floor was one I just looked up because it was a past project that I've seen before and enjoyed, but mostly just cause I remembered it by name. On the left is the back of the postcard. I included it because I want to highlight the simplicity. It is just a snippet from the short film with the necessary text over it. My main takeaway for this component is to keep it simple. While I don't think choosing a snippet of the main character's back profile was the best choice, the general conventions hold true: show just what you need to get the screening information across to the audience.
With that all said, I'm not too worried about this component. I plan to decide on snippets for the front and back as I sort through the clips and continue to edit. The front will likely be a two-shot of Mia and Rebecca and the back might be a picture of Liam looking like a douchebag.
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